October 25, 2013

Lucky FABB Conference...

Back in the beginning of September I had posted that I would be attending Lucky Magazine's Fashion & Beauty Blogger (FABB) Conference in New York City and that just so happened to be these past couple of days (Which is why all you've been seeing on here these past few days have been Halloween movie posts and I'm honestly super sorry about that). And can I tell you, I had the greatest time ever. Like I don't know how to explain how epically awesome the whole conference was, but I shall try.

I think I should just start off by just showing you all the schedule we had because it kinda speaks for itself...

DAY ONE
8:30-9:00AM Registration
 
9:00-9:05AM Opening Remarks
 
9:05-9:30AM Behind the Curtain with Eva Chen

9:30-10:15AM Community ROI: Turning Your Readers Into Your Advocates
So you have devoted readers who check your site on the daily, your Instagram photos get hundreds of likes and your Twitter questions get tons of answers—great! But how do you encourage retweets and win new readers? Industry experts will share how they harness their fan base to promote their brand and drive sales. Get ready to learn their secrets and build a larger, more engaged audience—without the extra workload!
10:15-11:00AM Brand Experiences/Break
 
11:00-11:45AM A style conversation with Eva Mendes
11:45-12:00PM Spotlight On: Magisto.com
 
12:00-1:00PM Lunch
 
1:00-1:30PM A conversation with Bryanboy

1:30-2:15PM Five Mistakes You Don’t Want to Make
As a blogger, you're constantly reminded to stay true to your voice and your vision—but what happens when you don’t? Join us as the blogosphere's biggest names share their major media “don’ts” and how you can learn from their missteps.

2:15-2:30PM Spotlight On: The Hunt
 
2:30-3:00PM Brand Experiences/Break
 
3:00-3:45PM Blogger’s Choice - Where to Post What: Which Social Media Platforms Are Best for Your Content?
Twitter, Tumblr, Facebook, Instagram, Vine, Pose, and the list goes on! With so many social media platforms and such little time, how do you optimize where to place your content? Industry leaders in the social spaces will share their tips and tricks to get you 1,001 likes on your Instagram photo in no time.
  • Aliza Licht, SVP Global Communications, DKNY
  • Suzanne Schloot, Social Media Manager, Kate Spade New York
  • Stephanie Horton, Chief Marketing Officer, FarFetch
  • Amy Cole, Instagram
  • Moderator: John Jannuzzi, Senior Digital Projects Editor, Lucky

3:45PM-4:30PM A style conversation with Kate Bosworth
4:30PM-4:45PM Closing Remarks
 
4:45PM-6:00PM Cocktail Reception with Lucky Editors

DAY TWO
9:30-10:30AM Registration
 
10:30-11:30AM Session 1
  • Founders Series: How I Made It
    • 10:30-11:00AM Jess Lee, Polyvore
    • 11:00-11:30AM Tamara Mellon, Entrepreneur
  • Maintaining Editorial Integrity While Monetizing
  • Grow Your Traffic With Our Tried-And-True SEO Checklist (Advanced track)
  • Beauty Scoop: Insider Secrets from the Pros*
11:30-12:30PM Session 2
  • Founders Series: How I Made It*
    • 11:30-12:00PM Katia Beauchamp, Birchbox
    • 12:00-12:30PM Deena Varshavskaya, Wanelo
  • Maintaining Editorial Integrity While Monetizing
  • Grow Your Traffic With Our Tried-And-True SEO Checklist (Advanced track)
  • Beauty Scoop: Insider Secrets from the Pros
12:30-2:00PM Lunch
 
2:00-3:00PM Session 3
  • Founders Series: How I Made It
  • How to Pitch Yourself as an Expert for a Magazine
  • Street Style Photography brought to you by Canon
    • Adam Katz Sinding, Photographer
  • Quit Your Day Job, It’s Time to be a Pro Blogger*
3:00-3:30PM Break
 
3:30-4:30PM Session 4
  • Founders Series: How I Made It
    • 3:30-4:00PM Neil Blumenthal, Warby Parker
    • 4:00-4:30PM Michelle Adams
  • Street Style Photography brought to you by Canon*
    • Adam Katz Sinding, Photographer
  • 2014: Planning Your Editorial Content for the Year Ahead
  • Coding Basics: HTML for Fashion and Beauty Bloggers
    • Nathan Bashaw, General Assembly
4:30PM Wrap

On top of that amazing schedule and everything that I learned from the breakout sessions, etc. (And the swag bag, which I'll do a separate post on) I got to meet some pretty incredible bloggers from all over, whom I hope to stay in touch with because I honestly loved all of them.

Here are their links if you wanna check out their blogs...

♥ Niki from Hello Miss Niki ♥ Paulette from Rorschach, Coffee & 1963
 ♥ Sarah from Lady Go Lighyly ♥ Jen from Life Unrefined
♥ Emily from EKH Capital Style ♥ Charlotte from Milk N Honee
♥ Karen from Your Stylist, Karen ♥ Alicia from Bubbles & Ink

So yeah, I've had an amazing past couple of days (With the exception of breaking my 18-55mm lens on my way home, which broke my heart and I still want to cry about) and I really hope that I am able to attend next years conference.

* = Breakout sessions that I chose to attend

1 comment:

  1. That was definitely thorough! I haven't done a recap yet! Maybe tomorrow, lol! It was a pleasure to meet you!
    -Karen
    www.yourstylistkaren.com

    ReplyDelete